Target partnered with People en Español to present the inaugural Festival People en Español in San Antonio, Texas. This two-day event celebrated Hispanic entertainment, culture, and community.
In addition to live performances and celebrity panels, the festival featured interactive brand activations, free product sampling, and exclusive giveaways from Target and its partners. Attendees had the opportunity to explore beauty, wellness, and lifestyle stations showcasing top brands.
Location(s): Henry B. González Convention Center & The Alamodome, San Antonio, TX
Role: Sr. Account Manager | On-site Producer