Because nothing screams “Winter Wonderland” quite like snow and palm trees.

To celebrate the holidays, we transformed the full length of Chick Hearn Boulevard outside L.A. LIVE into a striking winter-wonderland experience—bringing in 180 tons of real snow to Los Angeles.

Olympic snowboarder Shaun White joined the festivities at the event titled Best.Snowday.Ever with Target & Shaun White, adding star power to the takeover.

Guests were delighted by every element of the magic: sledding down a branded “bullseye” slope, sipping gourmet hot cocoa, and singing Christmas carols at “carol-oke.” Friends, families, and even strangers laughed, played, and enjoyed a truly unique winter experience. For many, it was their first time ever seeing real snow.