• A Coffee Bar Installation in Vancouver Convention Center

  • A 21-ft real-life dollhouse in the middle of Grand Central

  • A winter wonderLa-La-Land (with real snow!) at Nokia Plaza

  • An Iconic Album Release Party at iHeartRadio Theatre

  • 108,000 Reasons to 'L0VE.L0VE' Heineken in a Historic Landmark

  • Off to the Races in Atlanta for a New Shoe Launch

  • A Bold Guerilla Marketing Stunt in Our Competitor's Backyard

Hey, I’m Siha.

I’m Siha Collins — a senior brand & client partnerships leader, creative strategist, and experiential producer with 18+ years of delivering integrated campaigns and large-scale brand experiences for top-tier clients.

My work lives at the intersection of strategy, production, and mindfulness. I oversee complex multi-workstream portfolios and guide cross-functional teams to translate ambitious goals into culturally relevant, business-driven programs.

Whether launching new initiatives, leading experiential activations, or streamlining operations with AI-enabled workflows, I build trust, drive strategic alignment, and deliver high-quality results — across automotive, retail, wellness, sports, travel & tourism, and lifestyle sectors.

I’ve collaborated with agencies and global teams in Atlanta, New York, Los Angeles, San Francisco, Boulder, Vancouver, and London.

Core Competencies:

Strategic Development
Insight-led brand, experience, and campaign strategy—from concept through execution across integrated and experiential programs.

Multi-Sensory Experience Design
Tactile, emotional, and immersive experiences grounded in simplicity and feel.

Mindful Environments
Human-centered design for focus, recovery, and meaningful connection..

Emotional Fitness & Creative Leadership
Facilitation, curriculum design, and leadership practices that strengthen presence, energy management, and team alignment within high-pressure environments.

Integrated Campaign & Experiential Production
End-to-end leadership of multi-market activations, sponsorships, launches, and culturally grounded brand experiences.

Brand Partnerships & Client Leadership
Senior-level stewardship of complex portfolios and long-term client relationships.

VIEW MY WORK

PARTNER WITH ME TO:

  • lead your marketing team through a new product launch or strategic brand reset

  • collaborate with your agency team to design + pitch your next RFP deck

  • produce your next brand wellness experience.

  • facilitate an executive leadership strategy + teambuilding session

  • run a 3-part brand strategy immersion for you start-up or emerging brand

  • activate your brand sponsorship deliverables across in-person & digital properties

  • develop your experiential marketing strategy + go-to-market plan

  • and more…

Client Roster

LATEST PROJECT HIGHLIGHTS

  • The Well by Yellow Mat Wellness

    A short-term experiential studio with multi-dimensional aspects of wellness (think soundbaths, mini-workshops, and yes, even a pop-up thrift store) to support community wellness programming in 2026.

    Location: Atlanta, GA

    Role: Curator/Designer/Facilitator

  • Heineken 0.0 Mass Sampling @ Grand Central Terminal

    The Brief: 100,000 cans, 15 days, 1 goal: sips on lips. This massive activation for a top beer-brand in an iconic venue for the U.S. Open was one for the books. Logitical Level: Genius.

    Location: New York, NY

    Role: Executive Producer, Production Designer

    View More

  • Yellow Mat Wellness x High Museum of Art

    Art x Wellness = Oasis. This monthly experience launched at the top museum in Atlanta with a curated experience in the main event space bringing in 75-80 students to a calm + connected space to rest and reset.

    Location: Atlanta, GA

    Role: Strategic Contributor/Wellness Facilitator

VIEW MORE WORK