Phillip Lim 3.1 x Target Beauty
Target and Phillip Lim partnered to launch 3.1 Phillip Lim for Target, an inclusive fashion and accessories collection that reinforced Target’s position as a style leader. The collaboration and launch event were featured in Vogue, which recapped the celebratory pop-up at Spring Studio in Manhattan.
Major names at the New York launch included Jessica Alba, Solange Knowles, Maria Sharapova, Alyssa Miller and Hannah Bronfman—all of whom were featured in the interactive cinemagraph wall and campaign visuals.
Target Beauty supported the campaign with Stylescape photo shoots in Dallas, Los Angeles, Chicago, Toronto, Miami and New York—defining the hair and makeup looks and hosting local beauty-experience activations.
For the New York launch event, Target Beauty created an immersive beauty lounge for influencers and press, offering hair and makeup services, music, refreshments and an interactive panoramic wall showcasing the collection and the full Stylescape campaign.
Location(s): U.S. - multiple markets
Role: Sr. Experiential Account Executive
