Target’s Write the Next Chapter installation was an immersive experiential space created for TED at the Vancouver Convention Centre, built around the conference theme, “The Next Chapter.” Designed to inspire personal reflection and future-focused thinking, the environment invited attendees to explore what their own next chapter could look like.

Guests could write messages that were instantly printed onto coffee sleeves at the on-site coffee bar, watch a live artist create a bespoke artwork featuring that year’s TED speakers, and receive personalized handwriting insights from a professional graphologist. The experience extended beyond the installation itself, culminating in a post-event dinner where the theme of writing and storytelling continued through curated prompts, shared reflections, and intentional conversation.

Location(s): Vancouver Convention Center, Vancouver, B.C.

Role: Sr. Experiential Account Executive | On-site Staff/Talent Manager | On-site Producer