Heineken 0.0 x U.S. Open
Heineken set out to make a standout statement for its 0.0 brand during the US Open, placing non-alcoholic beer front and center in one of New York City’s busiest transit hubs.
The objective was clear: drive large-scale sampling, spark conversation, and demonstrate that Heineken 0.0 is the ideal choice for any moment — anytime, anywhere.
Location: Grand Central Terminal, New York, NY
Role: Executive Producer | Production Designer
The campaign smashed through targets, supported by seamless operations in one of the most demanding environments in the world.
108,892 cold cans sampled — exceeding our KPI of 100,000.
An average of 7,200 samples per day in just 15 days.
11.25 million visitors passing through the concourse, giving Heineken 0.0 unrivaled visibility.
The Results
